Semrush
SEO and AI-visibility platform with keyword research, audits, and brand tracking across AI assistants
About
Semrush is a long-established SEO toolkit covering keyword research, site audits, position tracking, and backlink analysis. In late 2025 it launched Semrush One, bundling the classic toolkit with AI visibility tracking across ChatGPT, Google AI Overviews, Gemini, and Perplexity, plus Semrush Copilot, an assistant that surfaces personalized SEO recommendations and alerts. Pricing varies across trackers: the classic Pro plan is usually cited around $140/month, while Semrush One starts near $199/month and the standalone AI Visibility Toolkit around $99/month per domain. It is a deep platform with a learning curve, and extra seats add $45-100/month each, which pushes team costs up fast.
What it can do
- Keyword Magic Tool, site audit crawler, position tracking, backlink analytics, content optimization, AI visibility monitoring, Copilot recommendations
Setup
Sign up for a plan, add your domain as a project, and connect Google Analytics and Search Console for full data.
Prerequisites
A website or client portfolio to track; Google account for Search Console and Analytics connections.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Multiple 2025-2026 review roundups confirm SEO toolkit scope, Copilot, and Semrush One AI visibility launch; Pricing varies across trackers (Pro ~$140/mo, One from $199/mo) — disclosed as a range, not a single figure; AI visibility across ChatGPT, AI Overviews, Gemini, Perplexity corroborated by multiple sources.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.