Rephrase.ai
Historical: text-to-video avatar startup acquired by Adobe in 2023.
Retired
Rephrase.ai appears to be discontinued or shut down — acquired by Adobe Nov 2023; no longer standalone (historical) This page is kept as an archive record and is excluded from search engines.
About
Rephrase.ai was a Bengaluru-based generative AI startup founded in 2019 that built a text-to-video platform for creating professional videos with digital avatars and accurate lip-sync. It reported over 50,000 users and $13.9M in funding before Adobe acquired it in November 2023 for an undisclosed sum.
The acquisition was Adobe's first in generative AI and its first Indian startup purchase, with the team joining Adobe to extend Creative Cloud's generative video capabilities. As a standalone product it no longer exists, so this entry is historical. It documents the wave of early AI avatar startups that were absorbed into the major creative suites.
What it can do
- Text-to-video generation with digital avatars
- Accurate AI lip-sync technology
- Hyper-personalized enterprise video campaigns
- Technology now integrated into Adobe Creative Cloud
Setup
Historical entry: the standalone product was discontinued after the Adobe acquisition.
Prerequisites
None; see Adobe Creative Cloud for the successor capabilities.
Use cases
Works with
Trust score — 6/10
Scored 6/10 (metrics tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 90; Trending score 60/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.