Propel
AI-native public relations management platform: media database, pitching, monitoring, and analytics in one workflow.
About
Propel is a public relations management (PRM) platform covering the full PR workflow: media database, list building, pitching from inside Gmail or Outlook, coverage monitoring, and campaign analytics. Its media database indexes around a million journalists and billions of articles (company figures), and its PitchPrefer engine uses past engagement across the platform to recommend which journalists to pitch and when.
The company began as a PR agency owner's in-house tool and grew into a VC-backed startup with offices in Israel, the US, and India. In 2025 it announced a strategic partnership with Signal AI for monitoring and signaled a shift toward AI-native positioning under the Propel AI name. Pricing starts around $199/mo per third-party listings.
What it can do
- Media database of ~1M journalists and billions of articles (company-reported)
- PitchPrefer engine recommending who to pitch and when
- Gmail and Outlook plugins for in-inbox pitching
- Online, social, and broadcast media monitoring
- Automated sentiment tracking on mentions
- Campaign ROI and team productivity analytics
Setup
- Request a demo or sign up on propelmypr.com.
- Search the media database and build a pitch list for your campaign.
- Install the Gmail or Outlook plugin to pitch from your inbox.
- Set up monitoring dashboards and shareable coverage reports.
Prerequisites
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: VC-backed startup with offices in Israel, the US, and India; Signal AI strategic partnership announced Oct 2025 (swordandthescript.com); PitchPrefer engine and Gmail/Outlook plugins covered in independent PR-tech analysis; starting price $199/mo (SourceForge). Strengths: full PRM workflow, in-inbox pitching, consistent industry press. Docked for: (1) media database size figures are company-reported; (2) AI personalization claims describe engagement-based recommendations, not benchmarked outcomes. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 6.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · VC-backed PRM startup with offices in Israel, the US, and India; started as a PR agency's in-house tool
- · Signal AI strategic partnership announced Oct 2025 (swordandthescript.com); shifting to Propel AI branding
- · Media database ~1M journalists, 50M influencers, 3B articles (company figures); PitchPrefer engine; Gmail/Outlook plugins
- · Starting price $199/mo (SourceForge)
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.