Pencil
Chat-based brief-to-ad generation across every channel.
About
Pencil turns a campaign brief into finished static and video ads through a conversational interface: chat what you want, and its AI agents pull in brand assets, write copy, edit visuals, and predict performance, typically in under three minutes per ad. It wires into Adobe, Figma, Runway, and current image and video models, and publishes to every major media channel.
The agentic workflow is genuinely fast for teams producing ad volume, and the Adobe PSD round-tripping is rare. Pricing is quote-based on the higher tiers, and the Pro managed tier delivers a fixed number of ads per day — fine for planned output, less so for bursts.
What it can do
- Conversational brief-to-ad generation
- Static and video ad creation
- Performance prediction before launch
- Built-in browser editor for text, image, video
- Adobe PSD import/export round-tripping
- Figma, Runway, and model integrations
- Multi-channel direct publishing
- Thousands of variant generation from one template
Setup
- Book a demo or start on a self-serve plan at trypencil.com.
- Connect brand assets, guidelines, and performance data.
- Chat a brief to generate static and video ad variants.
- Edit in the browser editor and launch to connected channels.
Prerequisites
Account on trypencil.com; self-serve and Pro managed plans available.
Use cases
Works with
Trust score — 6/10
Scored 6/10 (metrics tier, metrics-v1). Evidence: integrations verified: Adobe Firefly, Figma, Photoshop, Runway Gen4, GPT Image 1, Google Veo (third-party listing); Adobe PSD round-tripping is a genuine differentiator; Pro managed tier delivers fixed daily ad volume — less suited to bursts; pricing quote-based on higher tiers. License: Proprietary SaaS, closed source..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 6.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 6.0/10
- · integrations verified: Adobe Firefly, Figma, Photoshop, Runway Gen4, GPT Image 1, Google Veo (third-party listing)
- · Adobe PSD round-tripping is a genuine differentiator
- · Pro managed tier delivers fixed daily ad volume — less suited to bursts
- · pricing quote-based on higher tiers
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.