Ortto
Australian marketing automation with a built-in customer data platform, visual journey builder, and capture widgets.
Rebranded
Originally launched as Autopilot; rebranded to Ortto in 2022 as it expanded into a customer data platform.
About
Ortto is a marketing automation platform from Sydney, Australia, previously known as Autopilot before its 2022 rebrand. It combines three things most competitors sell separately: a customer data platform that unifies contact profiles and activity tracking, a visual journey builder for campaigns, and capture widgets plus playbooks for lead generation. Reviewers on G2 give it 4.3/5 across nearly 600 reviews, praising the CDP tool for attribution and the fast support while noting the interface can feel technical in places.
Pricing starts with a free plan covering 2,000 contacts and 8,000 emails per month, then Campaign at $29/month, Professional at $99/month (5,000 contacts, 20,000 emails, 15 journeys), and Business at $299/month (20,000 contacts, 80,000 emails, 30 journeys). The flat, contact-based pricing with no usage fees is a deliberate contrast to metered competitors, which reviewers count as a plus for budget predictability.
What it can do
- Visual customer journey builder
- Built-in customer data platform
- Audience segmentation
- Email marketing with drag-and-drop builder
- Capture widgets and playbooks
- Lead scoring and engagement score
- A/B testing
- Revenue attribution and dashboards
- SMS marketing (add-on)
- Salesforce and CRM integrations
Setup
Sign up at ortto.com, connect your data sources or install tracking, and build audiences, journeys, and playbooks.
Prerequisites
Email address; website tracking snippet for behavioral data; paid plan for journeys and higher limits.
Use cases
Works with
Trust score — 6/10
Scored 6/10 (TIER metrics, metrics-v1). Evidence: Autopilot-to-Ortto rebrand (2022) and plan/pricing structure documented in marketplace reviews and comparison listings; G2 4.3/5 across 591 ratings per AWS Marketplace. Strengths: CDP + journeys + capture in one platform, flat contact-based pricing with no usage fees, generous free plan. Docked for: (1) smaller vendor (~$25M ARR per third-party estimates) with less market validation than category leaders; (2) G2 rating trails top competitors and some reviews note a technical, hard-to-navigate interface; (3) attribution and deliverability claims are provider-stated without published independent benchmarks. License: proprietary SaaS; free to 2,000 contacts, paid from $29/month.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 6.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Sydney, Australia; rebranded from Autopilot in 2022
- · G2 4.3/5 across ~590 ratings per AWS Marketplace listing
- · CDP + journey builder + capture widgets in one platform
- · Flat contact-based pricing with no usage fees
- · Smaller vendor (~$25M ARR per third-party estimates); some reviews note technical UI
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.