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OneSignal

Push and messaging platform with ML-driven send-time optimization.

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About

OneSignal is a customer messaging platform covering push notifications, email, SMS, and in-app messages through one API and dashboard. Its Intelligent Delivery feature uses machine learning on each user's session activity to send messages at the moment they are most likely to engage, which the company says performs substantially better than manual scheduling.

Beyond timing, it offers segmentation, frequency capping, A/B testing, and automated journeys, plus predictive segments. The platform processes billions of notifications daily, and a free tier lets teams test with real users before upgrading.

What it can do

  • Intelligent Delivery with per-user send-time optimization
  • Push, email, SMS, and in-app messaging in one platform
  • Segmentation, frequency capping, and A/B testing
  • Automated Journeys with engagement analytics

Setup

Sign up free, integrate the SDK or REST API, and send your first campaign.

Prerequisites

An app or website with users to message.

Use cases

push-notificationscustomer-messagingengagementmobile-marketing

Works with

Trust score — 7/10

/10 trustMetrics-checked

Scored 7/10 (metrics tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 115; Trending score 74/100 from researcher assessment.

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.