ModiFace
L'Oreal's AI and AR engine for real-time beauty virtual try-on.
Acquired — still operating
acquired by L'Oreal 2018
About
ModiFace is the AI and AR beauty technology company acquired by L'Oreal in 2018, the group's first-ever tech acquisition. Its engine powers virtual try-on experiences across the beauty industry, including Sephora's Virtual Artist, L'Oreal's Style My Hair, and lipstick try-on for Amazon shoppers in the US and Japan.
The platform combines real-time AR try-on for makeup, hair color, and skincare with AI diagnostics, deployed via web widgets, mobile SDKs, and in-store hardware. Its technology rests on a deep research base of more than 200 scientific publications and 30 patents. ModiFace operates on enterprise licensing aimed at large beauty brands and retailers with dedicated development resources.
What it can do
- Real-time AR makeup and hair try-on
- AI skin diagnostics
- Multi-channel deployment across web, mobile, and in-store
- SKU-linked product data
Setup
Enterprise integration through L'Oreal's partnership channels and SDKs.
Prerequisites
Enterprise licensing and development resources.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 119; Trending score 74/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.