Linktree
The link-in-bio page that invented the category and now serves 70 million creators and brands.
About
Linktree was founded in Melbourne in 2016 by brothers Alex and Anthony Zaccaria with Nick Humphreys, after they grew tired of updating single bio links for music clients. It became the default link-in-bio: one page holding all of a creator's or brand's links, shared from an Instagram or TikTok bio. The basic service is free with Linktree branding; paid plans start around $6-9 a month and add custom themes, email and SMS signup links, commerce links, scheduling, and deeper analytics. The company raised $110 million in March 2022 at a $1.3 billion valuation (Reuters) and later reached a $1.7 billion valuation (Wikipedia), and it has been buying the category: Odesli in 2021, Koji in December 2023 (shut down February 2024), Sequoia-backed Bento in 2023 (sunset February 2026), and social scheduler Plann.
Linktree's scale is its argument: 70 million members per Wikipedia, integrations with Shopify, TikTok, YouTube, Zapier, and Mailchimp, and a feature set that keeps absorbing acquired competitors. The free plan wears the Linktree brand, and custom domains are not a free-tier option. Pricing details shift between regions and resellers, so treat exact figures as approximate. No published independent uptime benchmarks found.
What it can do
- Link-in-bio pages with unlimited links on paid tiers
- Commerce links for selling directly from the bio page
- Email and SMS signup links for lead capture
- Music, video, and social embeds
- Priority and leap links for featured content
- Click analytics and audience insights
- Integrations with Shopify, TikTok, YouTube, Spotify, Zapier, and Mailchimp
- Custom themes, fonts, and animated backgrounds
- QR code for the bio page
- Mobile apps for iOS and Android
Setup
Claim a free linktr.ee/username at linktr.ee, add links, pick a theme, and put the URL in your social bios.
Prerequisites
None for the free plan; paid plan for custom themes, commerce, and advanced analytics.
Use cases
Works with
Trust score — 9/10
Scored 9/10 (verified tier, metrics-v1). Evidence: Wikipedia documents the 2016 founding, the founder trio, 70M members, and the $1.7B valuation; Reuters reported the $110M March 2022 raise at $1.3B; acquisitions (Koji, Bento, Odesli, Plann) are covered by press. Strengths: invented and still leads the link-in-bio category, massive creator adoption, aggressive feature consolidation. Docked for: (1) proprietary platform with Linktree branding on the free tier and no free custom domains; (2) exact plan pricing varies by region and source; (3) its acquisition habit means smaller tools keep disappearing into it. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 10.0/10
- Maintenance · recency, releases, issue load
- 9.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 9.0/10
- · Founded 2016 in Melbourne by Alex Zaccaria, Anthony Zaccaria, Nick Humphreys
- · 70 million members (Wikipedia)
- · $110M raise March 2022 at $1.3B valuation (Reuters); later $1.7B valuation (Wikipedia)
- · Acquired Odesli (2021), Koji (Dec 2023, shut Feb 2024), Bento (2023, sunset Feb 2026), Plann
- · Commerce links, email/SMS signup links, music and video embeds
- · Integrations: Shopify, TikTok, YouTube, Zapier, Mailchimp
- · No custom domains on the free tier
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.