Lavender
AI email coach that scores sales emails before you send.
About
Lavender sits inside Gmail and Outlook as a browser extension and scores each sales email draft against data from billions of analyzed messages, flagging tone, length, subject lines, and spam triggers in real time. A personalization assistant pulls prospect and company context into the draft, and team plans add a coaching dashboard.
It is a coach, not a sender — you still write and send the email yourself — which keeps it honest but means it will not run sequences for you. There is a free Basic plan (5 analyzed and 5 personalized emails a month); Starter is $29/month.
What it can do
- Real-time email scoring (1-100)
- Tone, length, and subject-line coaching
- Personalization assistant with prospect data
- AI email writer from bullet points
- Mobile editor preview
- Team coaching dashboard
- SOC 2 and GDPR compliant
Setup
- Install the Lavender browser extension and connect Gmail or Outlook.
- Draft an email and watch the real-time score and coaching flags.
- Use the personalization assistant to add prospect context.
- On team plans, review the coaching dashboard for rep-level patterns.
Prerequisites
Gmail or Outlook; free Basic plan or Starter at $29/month.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier, metrics-v1). Evidence: widely reviewed sales email coach; SOC 2 and GDPR compliant; integrates Gmail, Outlook, Outreach, HubSpot (provider-listed); free Basic plan (5 analyzed + 5 personalized emails/month); coaching-only scope — does not send or sequence emails itself. License: Proprietary SaaS, closed source..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · widely reviewed sales email coach; SOC 2 and GDPR compliant
- · integrates Gmail, Outlook, Outreach, HubSpot (provider-listed)
- · free Basic plan (5 analyzed + 5 personalized emails/month)
- · coaching-only scope — does not send or sequence emails itself
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.