Lately
AI that turns long-form content into social posts — a brand Voice Model trained on your best-performing content.
About
Lately is an AI social media platform that repurposes long-form content — blogs, newsletters, podcasts, webinars — into platform-native social posts. Its brand Voice Model learns from your historical content and engagement data so generated posts match your tone instead of reading generic. It includes a visual post scheduler, performance analytics with AI scheduling, and integrations with HubSpot, Salesforce, Hootsuite, Grammarly, and Bitly. Pricing: Starter at $19/month ($14 billed annually), Growth at $239/month ($199 annual), Enterprise custom, with a free trial on the lower tiers.
Worth knowing: the jump from Starter to Growth is steep, and the Starter tier's scheduling features are thinner than what Buffer or Hootsuite offer at similar prices. Repurposing quality also depends heavily on the quality of the source content — thin inputs produce thin posts. Enterprise adds employee advocacy, multi-client governance, and regional language adaptation for agencies.
What it can do
- AI repurposing of text, audio, and video into social posts
- Brand Voice Model trained on your content
- Visual post scheduler and content calendar
- Performance analytics with AI scheduling
- HubSpot, Salesforce, and Hootsuite integrations
- Employee advocacy (Enterprise)
Setup
Connect your social accounts, train the Voice Model on your existing published content, then connect RSS feeds or upload long-form source material to repurpose.
Prerequisites
A library of long-form content to repurpose; connected social accounts.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: Lately AI social content repurposing from long-form, brand Voice Model, Starter $19/mo ($14 annual), Growth $239/mo ($199 annual) verified; HubSpot/Salesforce/Hootsuite integrations verified; Steep Starter-to-Growth price jump and input-quality dependence listed as limitations.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.