Hudl
Video analysis, smart cameras, and AI breakdowns for coaches and athletes at every level.
About
Hudl is the sports video analysis platform founded in 2006 by three University of Nebraska friends who first built it for the Huskers football team. It has grown into the category leader: the company reports 325,000 teams across 40 sports, 3,200 employees in 17 countries, and 18 acquisitions including Sportscode, BlueFrame, Balltime, FastModel, Titan Sports, and Athletic Data Innovations.
The product stack spans film review and breakdown (including Hudl Assist, which combines professional analysts with computer vision to return tagged game data in about 24 hours), the AI-powered Hudl Focus smart cameras that auto-follow the action without an operator, livestreaming, athlete recruiting profiles, and wearables. Hudl last raised $120M from Bain Capital Tech Opportunities in 2020. Pricing is quote-based and tiered by team level and sport, so smaller clubs should get a written quote before committing.
What it can do
- AI-assisted video breakdown (Hudl Assist)
- Hudl Focus auto-tracking smart cameras
- Film review with telestration and playlists
- Livestreaming to web and social
- Recruiting profiles and highlight reels
Setup
Sign up at hudl.com, pick your sport and package, and upload game footage or install a Hudl Focus camera.
Prerequisites
Game footage or a Hudl camera; quote-based pricing by sport and team level.
Use cases
Works with
Trust score — 9/10
Scored 9/10 (verified tier, metrics-v1). Evidence: 325,000 teams across 40 sports; 3,200 employees in 17 countries (provider-claimed); $120M from Bain Capital Tech Opportunities (2020); 18 acquisitions including Sportscode, BlueFrame, Balltime, FastModel, Titan Sports; Hudl Assist combines analysts with computer vision for ~24h game breakdown; Hudl Focus AI smart cameras auto-follow play. Manual review: headline team counts are self-reported; pricing is not public, small clubs should get written quotes. License: Proprietary SaaS + hardware; quote-based pricing by sport and team level..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 10.0/10
- Maintenance · recency, releases, issue load
- 9.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 9.0/10
- · 325,000 teams across 40 sports; 3,200 employees in 17 countries (provider-claimed)
- · $120M from Bain Capital Tech Opportunities (2020); 18 acquisitions including Sportscode, BlueFrame, Balltime, FastModel, Titan Sports
- · Hudl Assist combines analysts with computer vision for ~24h game breakdown; Hudl Focus AI smart cameras auto-follow play
- · manual review: headline team counts are self-reported; pricing is not public, small clubs should get written quotes
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.