Helpshift
In-app customer support for mobile apps and games — SDK-native FAQ, chat, and ticketing where players already are.
Acquired — still operating
Acquired by Keywords Studios in December 2022 (up to $75m); continues operating as Helpshift with added player-engagement and trust & safety offerings.
About
Helpshift is a customer-support platform built for in-app assistance, strongest in mobile gaming. Founded in 2011 in San Francisco, it was acquired by Keywords Studios in December 2022 for up to $75 million. Its SDKs embed searchable in-app FAQs, two-way in-app messaging, a full CRM ticketing system, proactive campaigns, and CSAT surveys directly into games and apps across iOS, Android, Unity, Unreal Engine, web, PC, and console — so players never leave the app for support. Care AI, its AI agent suite, handles intent classification, multilingual support, and automation; the vendor claims over 50% automation of resolutions and 150+ supported languages (provider-claimed). Its client list includes EA, Ubisoft, Supercell, Zynga, SEGA, and Playrix. Since the acquisition it positions as an AI-native player-engagement platform adding VIP engagement, trust & safety, and community solutions on top of support. Pricing is not publicly listed — enterprise quote-based sales.
What it can do
- Native in-app FAQ, messaging, ticketing, campaigns, and surveys via SDK
- Care AI agents for intent classification and automated resolutions (provider-claimed 50%+ automation)
- Smart segmentation with device data, app version, and user metadata
- 150+ languages with machine translation for multilingual support
- Covers iOS, Android, Unity, Unreal, web, PC, console, and XR
- Trust & Safety and community-management extensions post-acquisition
- API and integrations with third-party tools
Setup
- Contact Helpshift sales for an enterprise quote and account.
- Integrate the SDK into your app (iOS, Android, Unity, Unreal, web).
- Author in-app FAQs and set up smart segmentation rules.
- Configure in-app messaging, campaigns, and escalation to human agents.
- Connect agent workflows via the dashboard, API, and integrations.
Prerequisites
An app or game to integrate the SDK into; enterprise plan via quote-based sales.
Use cases
Works with
Trust score — 6/10
Scored 6.5/10 (METRICS tier, metrics-v1). Evidence: acquired by Keywords Studios in Dec 2022 for up to $75m (Woodside Capital/press releases), marquee gaming clients (EA, Ubisoft, Supercell), operating since 2011. Strengths: the only major support platform truly native inside mobile apps and games; deep gaming client base. Docked for: (1) automation and language claims are provider-claimed with no independent benchmarks; (2) no public pricing — quote-based enterprise sales; (3) niche focus outside gaming/mobile is thin. License: proprietary SaaS, closed-source.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 6.5/10
- · Founded 2011, SF; acquired by Keywords Studios Dec 2022 for up to $75m
- · Clients include EA, Ubisoft, Supercell, Zynga, SEGA
- · AI automation and 150+ language claims are provider-claimed; no public pricing
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.