Freshpaint
The HIPAA-compliant customer data platform.
About
Freshpaint is a customer data platform purpose-built for healthcare, letting providers keep using tools like Google Analytics and ad platforms while staying HIPAA compliant. It hashes identifiers by default, blocks PHI from flowing to non-compliant destinations unless explicitly allowlisted, and signs BAAs. It's deliberately marketer-friendly with codeless event tracking, though reviewers note configurability lags behind engineering-first CDPs, and pricing starts around $299/mo.
What it can do
- HIPAA-compliant data collection with signed BAA
- Default hashing of user identifiers
- PHI allowlist per destination
- 120+ destination integrations
- Autotrack and precision tracking modes
Setup
- Create an account (free plan up to 1,000 monthly tracked users)
- Install the Freshpaint JavaScript snippet
- Define events with the visual editor
- Allowlist which data flows to each destination
Prerequisites
Healthcare or regulated business handling sensitive data
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: HIPAA positioning and BAA verified via official blog; Free plan (1,000 MTU) and ~$299/mo start corroborated by directories; Reviewers note limited configurability vs engineering-first CDPs. License: Proprietary SaaS..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · HIPAA positioning and BAA verified via official blog
- · Free plan (1,000 MTU) and ~$299/mo start corroborated by directories
- · Reviewers note limited configurability vs engineering-first CDPs
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.