Crazy Egg
The original heatmap tool — click, scroll, confetti and overlay reports plus session recordings and visual A/B testing.
About
Crazy Egg helped invent the heatmap category in the mid-2000s and still sells the full conversion-optimization bundle: five heatmap report types (heatmap, scrollmap, confetti, overlay, and list), session recordings with automatic friction tags, native A/B testing with a visual editor and multi-armed bandit, popup CTAs, error tracking, and unlimited surveys across plans. In 2026 it added an AI layer — automatic insights across heatmaps, recordings, and surveys, plus an MCP connector so you can query your data from Claude, ChatGPT, Cursor, or Copilot (per its own comparison pages).
Pricing is the thing to read carefully: plans are billed annually from $29/month (Starter) to $599/month (Enterprise), and they meter tracked pageviews rather than sessions, so sites with high pages-per-session burn through limits faster. There is a 30-day trial, and a newer free plan covers instant heatmaps, surveys, web analytics, and conversion analytics. Independent reviewers praise the simplicity and fast setup but flag mixed support experiences, unclear pricing communication, and the lack of funnel analysis.
What it can do
- Five heatmap report types: heatmap, scrollmap, confetti, overlay, list
- Session recordings with automatic friction tags
- Native A/B testing with visual editor and multi-armed bandit
- Unlimited surveys with 50+ templates (WCAG AAA) and popup CTAs
- AI insights across heatmaps, recordings, and surveys plus an MCP connector
- Error tracking and GDPR/CCPA privacy controls with field masking
Setup
- Start the 30-day trial and install the script directly or via Google Tag Manager, Shopify, WordPress, Squarespace, or Wix.
- Generate snapshot reports for your key pages (heatmap, scrollmap, confetti, overlay, list).
- Watch auto-tagged session recordings to find friction points.
- Run A/B tests with the visual editor (Plus plan and above) and check results per variant with auto-generated heatmaps.
Prerequisites
A paid plan ($29+/mo billed annually) for the full feature set; pageview volume within plan limits.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (VERIFIED tier, metrics-v1). Evidence: operating since the mid-2000s with continuous 2026 releases (AI insights, MCP connector documented on its own blog); pricing tiers confirmed across G2 and independent reviews; veteran of the heatmap category. Strengths: five distinct heatmap report types, real native A/B testing, no overage charges per the provider. Docked for: (1) pageview-based metering punishes content-heavy sites relative to session-based rivals; (2) no funnel analysis per independent reviews; (3) mixed support reputation and all plans billed annually. License: proprietary SaaS, closed-source.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.5/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Category veteran; active 2026 AI insights and MCP connector releases
- · Starter $29 to Enterprise $599/mo, billed annually, pageview-metered
- · Independent reviews flag support quality and missing funnel analysis
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.