Clay
Waterfall enrichment + AI research workflows for GTM teams.
About
Clay (clay.com) is the GTM data platform: waterfall enrichment across 100+ data providers plus AI research agents that build lead lists, personalize outreach, and keep CRM data fresh.
The RevOps favorite — free tier; paid from $134/mo (provider list price). The bottleneck it solves is prospect research and list building, not sending.
What it can do
- Waterfall enrichment (100+ providers)
- AI research agents
- Lead list building
- CRM sync
- Free tier
Setup
- Sign up at clay.com.
- Build a table of target accounts.
- Add waterfall enrichment + AI research columns.
- Push to your sequencer or CRM.
Prerequisites
Account; data credits on paid plans.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier). The GTM enrichment leader with real RevOps traction and a free tier. Docked for proprietary licensing and closed metrics (provider-tier adoption estimate). Metrics tier.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 9.0/10
- Maintenance · recency, releases, issue load
- 5.0/10
- Openness · license + docs
- 5.1/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · provider-tier estimate — thinner evidence (no public adoption metric)
- · Category leader with RevOps traction — provider-tier estimate
- · no release date — neutral maintenance score
- · GTM enrichment leader; waterfall across 100+ providers, real RevOps traction. Closed SaaS.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.