Buffer
Simple social scheduling with an AI Assistant included on every plan, even free
About
Buffer is a straightforward social media scheduling tool that charges per connected channel rather than per seat, with a genuinely usable free tier (3 channels, 10 scheduled posts per channel). Its AI Assistant generates captions from a topic or URL, rewrites copy in different tones, creates platform-specific variations, and suggests hashtags — and unlike most competitors it ships on all plans including free, with no usage cap per trackers. Pricing runs about $5-6/channel/month for Essentials and $10-12/channel/month for Team, with volume discounts past 10 channels. It is a good fit for small teams and creators, but per-channel pricing gets expensive at agency scale, and it lacks deep social listening.
What it can do
- Post scheduling and queue, AI Assistant for captions and rewrites, visual content calendar, analytics and branded reports, engagement tools, hosted MCP server and public API
Setup
Connect social accounts as channels, draft posts in the composer, and schedule or queue them.
Prerequisites
Social accounts to connect; Canva or Dropbox for creative assets if desired.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: Per-channel pricing ($5-6/$10-12) and AI Assistant on all plans incl. free confirmed by multiple trackers; Free tier (3 channels) and hosted MCP server corroborated; Per-channel cost at agency scale noted as limitation.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.