Brevo
All-in-one marketing platform for email, SMS, WhatsApp and chat that bills by emails sent instead of contacts stored.
Rebranded
Founded 2012 in Paris as Sendinblue; rebranded to Brevo in 2023 to reflect the expanded multichannel platform.
About
Brevo is a marketing platform based in Paris that covers email campaigns, marketing automation, transactional email, SMS, WhatsApp, chat, and a built-in CRM from one dashboard. It started in 2012 as Sendinblue under founder Armand Thiberge and rebranded to Brevo in 2023 as it grew beyond email into a broader customer platform. The pricing model is its real differentiator: you pay for monthly email volume, not for contacts stored, which keeps costs low for businesses with large lists that send infrequently.
The free plan covers 300 emails per day with unlimited contacts. Paid marketing plans start around $9/month (Starter) and $18/month (Standard, formerly Business), with a Professional tier from $499/month and custom Enterprise pricing; annual billing shaves about 10% off. Third-party reviewers consistently rate it 4.5/5 on G2 and 4.6/5 on Capterra, praising the value, while noting that support is email-only below the Professional tier and that brand removal on Starter costs an extra $12/month.
What it can do
- Email campaigns with drag-and-drop editor
- Marketing automation workflows
- Transactional email (SMTP + API)
- SMS and WhatsApp campaigns
- Built-in CRM and deal pipeline
- A/B testing and send-time optimization
- Landing pages and signup forms
- Real-time reporting and click heatmaps
Setup
Sign up on brevo.com, verify your sending domain (SPF/DKIM), import contacts, and build your first campaign with the drag-and-drop editor.
Prerequisites
Email address and a verified sending domain; paid plans for automation and higher send volumes.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (TIER metrics, metrics-v1). Evidence: pricing and plan structure verified across three independent 2026 comparisons (Automation Atlas, MailerCloud, Omnisend); G2 4.5/5 and Capterra 4.6/5 cited in those comparisons. Strengths: send-based pricing is genuinely cheaper for large lists, transactional + marketing email in one account, built-in CRM and SMS. Docked for: (1) advanced features and phone support gated behind $499/month Professional tier; (2) Starter plan still shows Brevo branding unless a $12/month add-on is purchased; (3) deliverability and AI feature claims are provider-stated without published independent benchmarks. License: proprietary SaaS; free plan, paid from ~$9/month.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Founded 2012 in Paris as Sendinblue; rebranded to Brevo in 2023
- · G2 4.5/5 and Capterra 4.6/5 cited across independent 2026 comparisons
- · Send-based pricing genuinely cheaper for large, infrequent-send lists
- · Phone support and advanced features gated behind $499/month Professional tier
- · Starter plan shows Brevo branding unless $12/month add-on purchased
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.