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Botika

Generative AI fashion models that turn flat product shots into studio-quality on-model photos.

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About

Botika is an AI fashion photography platform that transforms basic product images into professional on-model shots. Brands upload flat lays, packshots, or mannequin photos and Botika generates diverse AI models wearing the garments, with backgrounds matched to the brand's aesthetic. The company trains its own custom foundation models and emphasizes realistic, diverse body types over idealized renders.

Founded in Tel Aviv in 2019, Botika raised an $8M seed round in January 2025 co-led by Stardom and Secret Chord Ventures, alongside launching a mobile iOS app that brings the virtual studio to phones with Shopify sync. The company reported multiplying revenue ninefold and its customer base elevenfold in the year before the raise. Plans include human retouch rounds on higher tiers, with Pro around $46/month billed yearly. Per-photo costs run higher than some rivals, and bulk upload is limited on flat-lay workflows.

What it can do

  • AI fashion models generated from product photos
  • Flat lay and mannequin to on-model conversion
  • Diverse body types and realistic rendering
  • Human retouch rounds included on paid plans
  • Mobile app with Shopify store sync

Setup

Sign up on the web or iOS app, upload product or mannequin photos, and generate on-model images.

Prerequisites

Product photos (flat lay, packshot, or mannequin); a paid plan for volume work.

Use cases

fashionproduct-photographyecommercegenerative-media

Works with

Trust score — 7/10

/10 trustMetrics-checked

Scored 7/10 (metrics tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 75; Trending score 72/100 from researcher assessment.

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.