11x

11x builds what it calls digital workers for go-to-market teams. Its first two are Alice, an AI SDR that researches prospects, writes personalized outreach, runs sequences and books meetings, and Jordan, an AI phone rep that handles inbound and outbound calls in more than 30 languages. The company was founded by Hasan Sukkar and raised a $24 million Series A led by Benchmark in 2024, followed by roughly $50 million in Series B funding led by Andreessen Horowitz at about a $350 million valuation.

The company has also been one of the most scrutinized in the AI SDR space. TechCrunch reported in March 2025 on fake customer logos and inflated revenue claims, and in May 2025 the CEO said publicly that AI SDRs in their current form do not work, while the company rebuilt its product around a more autonomous Alice 2.0. It acquired healthcare AI startup Opkit to staff that rebuild. Pricing starts around $3,750 per month billed annually for the Growth tier.

Buyers should go in clear-eyed: this is a high-commitment, managed annual deployment with managed Gmail mailboxes, domain setup and warmup bundled in. The concept of delegating the whole outbound motion to software is the pitch, but the category's churn problems are well documented, so a tightly scoped pilot with reply-quality oversight is the sensible way to evaluate it.

1. Book a sales call, as 11x sells through annual quotes starting near $3,750/month.
2. Define your ideal customer profile and supply product knowledge base material.
3. Let 11x provision managed mailboxes, domains, warmup and inbox rotation.
4. Review and approve Alice's messaging and targeting before full autonomy.
5. Monitor reply classification, booked meetings and deliverability with your team.